A universe defines the reference base for your calculations. In other words, it defines the individuals taken into account in the total.
Our sample size is 150 people, including 76 men and 74 women. We ask "What is your favorite color?" to 100 people, and obtain the following result:
|
Favorite color |
Men: 76 |
Women: 74 |
Sample: 150 |
|
Green |
20 |
10 |
30 people |
|
Red |
15 |
25 |
40 people |
|
Blue |
10 |
10 |
20 people |
|
Don't Know |
6 |
4 |
10 people |
|
Not asked |
25 |
25 |
50 people |
Imagine that we want to calculate the percentages, we will obtain the following table for the universe, with the following Universe types:
|
Base: 70 |
Counts |
Percentage |
|
Green |
30 |
42.9% |
|
Red |
40 |
57.1% |
|
Total |
70 |
100% |
This means that only the selected individuals will be taken into account in the total base, or 70 people. Note that in this instance, the response item "Blue" has been de-selected.
|
Base: 100 |
Counts |
Percentage |
|
Green |
30 |
30% |
|
Red |
40 |
40% |
|
Total |
100 |
100% |
Even if we have only selected the "Green" and "Red" answer categories: we ask for the calculations to be made on the base of people to whom we have asked the question, or 100 people. Note that in this instance, the response item "Blue" has been de-selected.
|
Base: 90 |
Counts |
Percentage |
|
Green |
30 |
33.3% |
|
Red |
40 |
44.4% |
|
Blue |
20 |
22.2% |
|
Total |
90 |
100% |
This means that the calculations will be made on the base of individuals who have given an answer to the question (excluding the system Non Answers) , or 100-10= 90 people.
|
Base: 76 men |
Counts |
Percentage |
|
Green |
20 |
26.3% |
|
Red |
15 |
19.7% |
|
Blue |
10 |
13.2% |
|
Total |
76 |
100% |
This means that the calculations will be made on the base of the 76 men who have given an answer.
|
Base: 150 |
Counts |
Percentage |
|
Green |
30 |
20% |
|
Red |
40 |
26.7% |
|
Blue |
20 |
13.3% |
|
Total |
150 |
100% |
This means that the calculations will be made on the base of the whole sample or 150 people.